Art Direction for ‘Five Four x PoggY The Man’ Collection
Creative DirectION - Andres IZQUIETA
STYLING - ASHLEY THOMAS
Hair & MAKEUP - Samantha Bates
Graphic Design - Eddie Chan
ABOUT THE COLLECTION
This month, we’ve collaborated with POGGYTHEMAN, the Japanese street style icon and Creative Director of United Arrows & Sons. The concept behind each piece was constructed from the meshing of American classics and landmarks with Japanese silhouettes and heritage.
Bridging the two cultures through fashion and style, an unspoken understanding has been formed, curating what we’re calling the new classic. Each piece an idea, every outfit a statEment - join the conversation.
Set DESIGN
The concept behind each piece was constructed from the meshing of American classics and landmarks with Japanese silhouettes and heritage.
We started with a four paneled shoji wall spanning 16’ wide and 8’ tall as a nod to the Kill Bill references in the collection and Japanese culture.
At the base of our set, concrete floors provide a clean and minimal feel while serving as a double reference to Poggy's street style and the urban streets of Los Angeles.
LAUNCH
For Poggy's launch we prepared a landing site giving more information on our collaboration, who he was and how to get the exclusive pieces.
VIDEO
PRESS
